This week’s guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it’s an appropriate moniker. Consider these highlights from Professor Lecinski’s curriculum vitae:
- Studied German and Government at Notre Dame, MBA from Illinois.
- Teaches seminars and blogs about Jazz for newcomers.
- Has written for The Journal of the International Association of Jazz Record Collectors.
- Twelve years at Google, left as a VP.
- Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”
- Awarded Professor of the Year at Northwestern Kellogg in 2022.
It’s a double-Jim conversation, as the two dive into the hottest topic in marketing…AI.