What We’re Reading – February 2019
Here are a few articles that caught our attention recently.
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four marketing experts on Kellogg’s faculty—Jim Stengel, former global marketing officer at Procter & Gamble, Diane Brink, former CMO for global technology services at IBM, Eric Leininger, former corporate senior vice president at McDonald’s Corporation, and professor of marketing strategy Gregory Carpenter—discuss the ways current trends are remaking companies, brands, and marketing careers.
VentureFuel Innovation Brew
I had the opportunity to join the VentureFuel Innovation Brew conference last month in NYC. The event included corporate decision-makers, founders, and leading VCs from around the world. The conversation was directed around the challenge of corporations partnering with startups.
Digital Retail Transformation Assembly
I gave a keynote address at the The Millennium Alliance Digital Retail Assembly last month. I addressed the top questions I get from senior marketing leaders.