Purposeful New Year’s Resolutions for Thriving Businesses
Ever thought of making new year’s resolutions for your brand? If you only pick one resolution, we’d recommend you commit to activating your brand purpose.
Jim’s Best of 2018
I always love reading year-end “Best Of” lists. And also to hear, or read, what others are looking forward to in the coming year. So, here’s my take.
Happy Holidays!
Human Connections: No Nordstrom Rack, I don’t like it at all!
No Nordstrom Rack, while I am an occasional shopper in your store, I DEFINITELY don’t like that Bodysuit. It popped up on my social media feed, enabled by who knows what Artificial Intelligence (AI) program, triggered by something I purchased.
Agility: Yoga for Marketing
Who knew that the critical new skill on everyone’s mind at ANA Masters of Marketing Conference was… YOGA? But this yoga doesn’t require you to jump into your spandex at work (thank goodness!). What it does suggest is that marketers and agencies learn new agility, flexibility and core strength moves.
Is Purpose The New Drinking Game? If So, How Do We Play?
Brand Purpose was everywhere at ANA’s Masters of Marketing Meeting in Orlando in October 2018. In fact, Suzy Deering, CMO for eBay North America, joked that Purpose was such a buzz word that it could become a drinking game.
Running a Business on Purpose
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four marketing experts on Kellogg’s faculty—Jim Stengel, former global marketing officer at Procter & Gamble, Diane Brink, former CMO for global technology services at IBM, Eric Leininger, former corporate senior vice president at McDonald’s Corporation, and professor of marketing strategy Gregory Carpenter—discuss the ways current trends are remaking companies, brands, and marketing careers.
VentureFuel Innovation Brew
I had the opportunity to join the VentureFuel Innovation Brew conference last month in NYC. The event included corporate decision-makers, founders, and leading VCs from around the world. The conversation was directed around the challenge of corporations partnering with startups.
Kellogg Marketing Leadership Summit
Each year, The Kellogg School of Management brings together 100 senior executives for the Kellogg Marketing Summit.