The CMO Podcast – Than Hartsock

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it’s also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.

During Jim’s time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com

Listen to the episode here.